Manchester Airport wanted to raise their profile as a recognised shopping
destination for airport consumers. Cant Dance were appointed to reposition
the brand and create a new marketing strategy.
We carried out extensive research to find out what customers and retailers
really thought of the airport and looked at how we could leverage this. Our
angle was simple, make Manchester Airport a place that people wanted to
spend time in rather than somewhere to kill time before the flight.
This is an on going 2 tier strategy aimed at B2B and B2C audiences.
Marketing includes seasonal campaigns, information guides, corporate
folders, inserts, press, poster and PR campaigns.